Shen Ming Press / Classical Almanacs
DESIGN AND PUBLISH ANNUAL CALENDRICAL ALMANAC / DATEBOOK
2013-2015
Each volume of this 3 year project featured important Chinese cosmological nodes (like a Farmer’s Almanac) throughout the year, in addition to a 20-30 page introduction overview of the year ahead, weekly and monthly spreads, including important daily, monthly, and seasonal information like US holidays and full moon cycles, and extensive appendices with useful information for clinicians and astronomical hobbyists.
Guisi (2013), Jiawu (2014), Yiwei (2015)
Skills & Deliverables
Several hundred of each book were sold during the 3-year run. Both hardbound cloth and soft bound leather editions were published, and including the accompanying pocket companion herbal guide. In addition, Snake Oil: A Classical Herbal Companion, an inexpensive pocket book, was published and sold alongside that year’s datebook. A website was created to sell the book for 6 weeks each year, and marketing was carried out guerilla-style on social media and in forums.
